11 KOL Influencer Marketing Statistics in China That Will Surprise You

1) 48% of Generation Z follow KOL Influencers to Guide Purchasing Decisions

2) 63% are Receptive to KOL Endorsed Brands and 78% to Celebrity Endorsed Brands in China

3) 86% of Women Use Social Media for Purchasing Advice

4) 71% of Marketers say the Quality of Customers and Traffic from KOL Marketing is Better than Other Sources

5) KOL Marketing Is the Fastest-Growing Online Customer-Acquisition Method

6) 57% of Fashion and Beauty Companies Engage in KOL Marketing

7) The KOL Marketing Industry in China is Expected to Hit $15 Billion by 2020

8) 89% of businesses say their KOL Marketing Has a Strong ROI

9) 67% of Marketers Promote Content With the Help of KOLs

10) 60% of Consumers Have Been Influenced by Social Media or Blog While Shopping at a Store

11) 71% of Marketers Believe Influencer Partnerships are Good for Business

Join the Social KOL Influencer Marketing Party

How do I find the best KOLs for my campaign in China?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store