8 KOL Influencer Marketing Strategy Trends in China 2021Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on…Apr 12, 2021Apr 12, 2021
Where Do I Find China KOL Influencers? How Much Do KOLs Cost?You are trying to tap into the Chinese market, but you don’t know anything about the social media landscape and how to reach your target…Feb 16, 2021Feb 16, 2021
2021 China E-Commerce CalendarChina has long been the world’s largest market for e-commerce and has continued to thrive last year despite mounting downward economic…Jan 14, 2021Jan 14, 2021
Alibaba Double 12, the Shopping Holiday after Double 11: 6 Marketing Strategies to Drive SalesDid you miss your opportunity to join the Double 11 e-commerce shopping fiesta? Don’t worry! There is one final e-commerce holiday of the…Nov 16, 2020Nov 16, 2020
China’s Double 11: The Only E-commerce Marketing Strategy You’ll NeedHow international brands can sell their products in China on Alibaba’s Singles DayOct 23, 2020Oct 23, 2020
11 KOL Influencer Marketing Statistics in China That Will Surprise YouAs social media in China becomes a more integrated part of their lives, KOL marketing has exploded. Chinese consumers are turning to their…Oct 12, 2020Oct 12, 2020
What Is the Difference Between KOL and KOC?Key Opinion Leaders and Key Opinion ConsumersJul 28, 2020Jul 28, 2020
How to Sell in China: The Chinese Consumer Journey from Discovery to PurchaseMuch has been written about the move online by Chinese consumers and the country’s explosive growth in e-commerce. Less well understood is…Jul 14, 2020Jul 14, 2020
How to Sell Your Products on E-commerce by Live-Streaming in ChinaChina is the undisputed world leader in combining live-streaming with online shopping.With more than 400 million online viewers in total…Jul 14, 2020Jul 14, 2020
The Ultimate Douyin Influencer and KOL Marketing GuideOne of the most vital requirements for online marketing, indeed any marketing, is that you target the types of people you hope will become…Jun 9, 2020Jun 9, 2020