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Apr 12, 2021

8 KOL Influencer Marketing Strategy Trends in China 2021

Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. 1. KOL Influencer marketing will be more popular — and more effective in 2021 KOLs aren’t going anywhere in the…

China

6 min read

8 KOL Influencer Marketing Strategy Trends in China 2021
8 KOL Influencer Marketing Strategy Trends in China 2021
China

6 min read


Feb 16, 2021

Where Do I Find China KOL Influencers? How Much Do KOLs Cost?

You are trying to tap into the Chinese market, but you don’t know anything about the social media landscape and how to reach your target audience. You might also already know your ideal candidate for partnership but don’t know how to find them. You are probably asking this question because…

China

4 min read

Where Do I Find China KOL Influencers? How Much Do KOLs Cost?
Where Do I Find China KOL Influencers? How Much Do KOLs Cost?
China

4 min read


Jan 14, 2021

2021 China E-Commerce Calendar

China has long been the world’s largest market for e-commerce and has continued to thrive last year despite mounting downward economic pressures and lingering trade tensions. The country’s e-commerce transactions hit 34.81 trillion yuan (about 4.9 trillion U.S. dollars) in 2019, with online retail sales reaching 10.63 trillion yuan, up…

China

7 min read

2021 China E-Commerce Calendar
2021 China E-Commerce Calendar
China

7 min read


Nov 16, 2020

6 Marketing Strategies to Drive Sales on Double 12: the Shopping Holiday after Alibaba’s Double 11

Did you miss your opportunity to join the Double 11 e-commerce shopping fiesta? Don’t worry! There is one final e-commerce holiday of the year to clear your inventory. What is Double 12? Double 12 grew out of Singles Day, which is very much the dominant sales date in China, but important for advertisers perhaps…

China

7 min read

Alibaba Double 12, the Shopping Holiday after Double 11: 6 Marketing Strategies to Drive Sales
Alibaba Double 12, the Shopping Holiday after Double 11: 6 Marketing Strategies to Drive Sales
China

7 min read


Oct 23, 2020

China’s Double 11: The Only E-commerce Marketing Strategy You’ll Need

How international brands can sell their products in China on Alibaba’s Singles Day — Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of the year. The magic cannot happen in one day. To tap into the Chinese e-commerce market, it is essential to know the best marketing strategies for Double 11. China’s Double…

China

5 min read

China’s Double 11: The Only E-commerce Marketing Strategy You’ll Need
China’s Double 11: The Only E-commerce Marketing Strategy You’ll Need
China

5 min read


Oct 12, 2020

11 KOL Influencer Marketing Statistics in China That Will Surprise You

As social media in China becomes a more integrated part of their lives, KOL marketing has exploded. Chinese consumers are turning to their favorite Weibo models, RED personalities and TikTok stars for advice and recommendations on purchasing decisions. Interest in influencer marketing has only raised, which means a lot of…

China

6 min read

11 KOL Influencer Marketing Statistics in China That Will Surprise You
11 KOL Influencer Marketing Statistics in China That Will Surprise You
China

6 min read


Jul 28, 2020

What Is the Difference Between KOL and KOC?

KOL (Key Opinion Leader) The definition of a Key Opinion Leader is an expert whose opinion is valued in a specific industry or area of knowledge, and is listened to by a broader audience. KOLs are individuals who are trusted and respected specifically for this knowledge. These are your celebrity influencers, models, movie starts…

Digital Marketing

4 min read

What Is the Difference Between KOL and KOC?
What Is the Difference Between KOL and KOC?
Digital Marketing

4 min read


Jul 14, 2020

How to Sell in China: The Chinese Consumer Journey from Discovery to Purchase

Much has been written about the move online by Chinese consumers and the country’s explosive growth in e-commerce. Less well understood is how Chinese shoppers use the internet — and how their buying experience differs from that of consumers in other markets. In the West, e-commerce originally emerged as a…

China

8 min read

How to Sell in China: The Chinese Consumer Journey from Discovery to Purchase
How to Sell in China: The Chinese Consumer Journey from Discovery to Purchase
China

8 min read


Jul 14, 2020

How to Sell Your Products on E-commerce by Live-Streaming in China

China is the undisputed world leader in combining live-streaming with online shopping.With more than 400 million online viewers in total, live-streaming in China has become the most popular video format according to The Chinese Live-streaming Report. …

China

6 min read

How to Sell Your Products on E-commerce by Live-Streaming in China
How to Sell Your Products on E-commerce by Live-Streaming in China
China

6 min read


Jun 9, 2020

The Ultimate Douyin Influencer and KOL Marketing Guide

One of the most vital requirements for online marketing, indeed any marketing, is that you target the types of people you hope will become your customers. With influencer or KOL (Key Opinion Leader) marketing, you have to drop one step back and focus on the people who appeal to and…

Douyin

7 min read

The Ultimate Douyin Influencer and KOL Marketing Guide
The Ultimate Douyin Influencer and KOL Marketing Guide
Douyin

7 min read

Social SEO

Social SEO

146 Followers

SocialSEO is an international marketing team with over 8 years of marketing experience. https://www.chinaseoexperts.com/ https://socialseoexperts.com/

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