Where Do I Find China KOL Influencers? How Much Do KOLs Cost?

1. Sign up for your target social media platforms and look up the relevant users and influencers in your industry.

2. Use marketing agencies that targets influencers who match your audience profile.

What is the usual process of a KOL campaign?

Brands, particularly brands that are new to working with influencers, often have a lot of questions about the process.

1. Defining Your Objectives

As a first step, we define your KPIs to set clear goals for your KOL influencer marketing strategy and the concluding success measurement.

2. Defining Your Target Audience

The next step is to define the demographic and geographic data of your target group.

3. Planning your campaign strategy

In the following, we prepare a campaign strategy for your brand, taking into account your corporate identity and already applied strategies.

4. Selecting KOL influencers.

We find suitable KOL influencers that can best introduce and promote your product to viewers.

5. Creating promotions

Our KOLs create creative ad campaigns for your product on your platform of choice (e.g. Weibo, RED, Douyin).

6. Content approval

In close cooperation with selected KOLs, we ensure that the campaign is implemented as planned.

7. Campaign reporting

We provide a detailed report on the completed campaign, in which we review the process and the successes achieved, considering previously set KPIs.

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