6 Marketing Strategies to Drive Sales on Double 12: the Shopping Holiday after Alibaba’s Double 11

What is Double 12?

What does this mean for Western Brands?

6 Successful Marketing Strategies for Double 12

Part 1: Prepare for Alibaba’s Double 12

Brands with no reputation at all need get to work on building social proof and building their brand to help Chinese customers make their decisions.

Part 2: How to Drive Sales During Double 12

This simple method extremely effective because Chinese consumers have the tendency to make impulse purchases during the holiday.

Planning Ahead

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