You are trying to tap into the Chinese market, but you don’t know anything about the social media landscape and how to reach your target audience. You might also already know your ideal candidate for partnership but don’t know how to find them. You are probably asking this question because…

China has long been the world’s largest market for e-commerce and has continued to thrive last year despite mounting downward economic pressures and lingering trade tensions. The country’s e-commerce transactions hit 34.81 trillion yuan (about 4.9 trillion U.S. dollars) in 2019, with online retail sales reaching 10.63 trillion yuan, up…

Did you miss your opportunity to join the Double 11 e-commerce shopping fiesta? Don’t worry! There is one final e-commerce holiday of the year to clear your inventory. What is Double 12? Double 12 grew out of Singles Day, which is very much the dominant sales date in China, but important for advertisers perhaps…

How international brands can sell their products in China on Alibaba’s Singles Day — Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of the year. The magic cannot happen in one day. To tap into the Chinese e-commerce market, it is essential to know the best marketing strategies for Double 11. China’s Double…

As social media in China becomes a more integrated part of their lives, KOL marketing has exploded. Chinese consumers are turning to their favorite Weibo models, RED personalities and TikTok stars for advice and recommendations on purchasing decisions. Interest in influencer marketing has only raised, which means a lot of…

KOL (Key Opinion Leader) The definition of a Key Opinion Leader is an expert whose opinion is valued in a specific industry or area of knowledge, and is listened to by a broader audience. KOLs are individuals who are trusted and respected specifically for this knowledge. These are your celebrity influencers, models, movie starts…

Much has been written about the move online by Chinese consumers and the country’s explosive growth in e-commerce. Less well understood is how Chinese shoppers use the internet — and how their buying experience differs from that of consumers in other markets. In the West, e-commerce originally emerged as a…

China is the undisputed world leader in combining live-streaming with online shopping.With more than 400 million online viewers in total, live-streaming in China has become the most popular video format according to The Chinese Live-streaming Report. …

One of the most vital requirements for online marketing, indeed any marketing, is that you target the types of people you hope will become your customers. With influencer or KOL (Key Opinion Leader) marketing, you have to drop one step back and focus on the people who appeal to and…